App Founder confirmed my findings.Ĭompetitor Analysis. ![]() ![]() They valued their time and were not willing to pay through the nose. They loved simplicity but appreciate personalization. The core of our audience were non-geeks, but they prefer to have many options and features. I have studied user reviews, their pain points, and expectations. The average rating of the app in the App Store was 2.4 of 5 □Īudience Analysis. The reason turned out to be simple: Pocket Lists 2 was hastily built on the 64-bit platform before the release of iOS 11, which no longer supports the outdated but reliable version of the app that was built on the 32-bit platform.Īs a result, even the most dedicated users fled from it, not finding their favorite features and daunted by the appalling interface. Having examined the app, I came to the conclusion that this was a rough MVP with a bunch of bugs, glitches, and flaws. The design below may differ from the actual application. I was the one and only designer.Īt that time, I did not know that in 1.5 years of work, I would be designing not only for iOS but also for Apple Watch, iMessage, macOS, Windows, Android and Web. ![]() I found a job vacancy and sent an email to apply for it. It is Pocket Lists - a cute application for keeping to-do lists, the story of which dates back to 2011. It was installed by more than 1 million people from 11 countries of the world. Meanwhile, Vladimir Tuporshin is looking for a remote designer to develop a new version of his task-manager for iOS. He has several serious web services on his back, but he would like to gain more experience in designing a native mobile application. ![]() A product designer with 4 years of experience is looking for a new, exciting project. Please, check out this project on my Behance portfolio.
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